## Book a Demo Discover the power of the Vypr product intelligence platform with a quick 20 minute demo. ## Vypr Intelligence Platform Login to your Vypr dashboard and start generating difference-making insights. # Product Intelligence Built for Category Teams Validate ranges, optimise performance, and win retailer confidence — faster. [Book A Demo](/content/book-a-demo/index.html) [Discover more](/content/solutions/teams/category/#/index.html) **Trusted by the world’s leading brands** ## Built for the teams that shape the category You’re responsible for shaping ranges that meet shopper needs, drive incrementality, and outperform competitors, while aligning multiple internal stakeholders and responding to retailer demands at speed. But becoming category captain isn’t just about expertise. It’s about having the **right evidence, at the right time**, to support every decision. ## What challenges do Category Teams face? Category teams are under constant pressure to make high-stakes decisions, from range selection to growth strategy, often without the data to back them up. Whether you’re justifying a ranging call to a retailer or aligning internal stakeholders, the challenges are real, and the margin for error is small. ### Getting range right Identifying the correct ranges to meet customer needs and maximise revenue ### New growth, not overlap Extending ranges to drive incrementality, not cannibalisation ### Working in isolation Fostering collaborative connections across teams and stakeholders ### Slow, unreliable data Lack of rapid, reliable consumer data to justify strategy decisions Instead of commissioning bespoke research, category teams can use Vypr’s self-serve product intelligence platform, [Predict](/content/predict/index.html), to respond to both internal and retailer questions with robust evidence that’s easy to share. [Book a Demo](/content/book-a-demo/index.html) ## Why use Vypr? With Vypr, you can validate decisions, from early-stage ideas to in-market optimisation, quickly and confidently. ### Innovate with confidence Generate, test and [refine new concepts](/content/new-product-concept-testing/index.html), product ideas and combinations. Vypr’s self-serve platform empowers Category teams to explore multiple product variants simultaneously, ensuring only the strongest concepts progress to development. [Book a Demo](/content/book-a-demo/index.html) ### Master your category performance Analyse category penetration, pricing and performance metrics. Track your competitive position, identify white-space opportunities, and benchmark against category leaders using real-time consumer data to inform strategic positioning decisions. [Book a Demo](/content/book-a-demo/index.html) ### Prioritise what matters most Produce definitive consumer hierarchies. Understand exactly which product attributes, features, and benefits drive purchase intent within your category, enabling you to allocate resources to what truly resonates with your target shoppers. [Book a Demo](/content/book-a-demo/index.html) ### Accelerate decision-making Get insights up to 60% faster compared to traditional research methods. Vypr’s [mobile-first community](/content/vypr-community/index.html) and AI-powered platform deliver rapid turnaround on critical category questions, keeping you ahead of market trends and competitive moves. [Book a Demo](/content/book-a-demo/index.html) ## What makes Vypr different? Vypr is built to reflect real-world decision-making and scale across teams: ### Insight at speed Rapid consumer validation across the full innovation journey ### Reach the right people Precision targeting to reach the right shoppers, users, or decision-makers ### Real-world decision making [Behavioural science-led](/content/science/index.html) methodologies designed to reflect real-world choice ### Capabilities that scale Advanced capabilities, including [Brand Tracking](/content/solutions/brand-tracking/index.html), [TURF](/content/solutions/turf-analysis/index.html), [MaxDiff](/content/solutions/maxdiff/index.html), [Conjoint](/content/solutions/conjoint-analysis/index.html), pricing frameworks and campaign evaluation ### Alignment made simple Evidence that’s easy to share internally, aligning teams around one version of the truth ### Built for every team One connected ecosystem that supports [insight](/content/solutions/teams/insight/index.html), [NPD](/content/solutions/new-product-development/index.html), [marketing](/content/solutions/teams/marketing/index.html), category and [commercial teams](/content/solutions/teams/commercial/index.html) The result? Faster decisions, stronger recommendations, and greater commercial impact. [Book a Demo](/content/book-a-demo/index.html) ## How Category Teams use Vypr “Vypr allows us to validate ideas and concepts, giving them the best chance of success and reducing the risk of launching a product that won’t resonate.” Category Controller, Nick Maratos *English Provender Company* “We don’t have to keep assuming things now because we can test via Vypr quickly. It’s really cost effective – we can get an answer that’s based in real numbers, from hundreds of people, within minutes.” Category Marketing Manager, Adam Tidbury *FrieslandCampina* “We’re delighted to say that as a result of this research, Harvest Snaps is listed in Sainsbury’s, Waitrose, and Ocado, and it’s due to be listed in two more major retailers this year.” Head of Category, Helen Robertshaw *Calbee* “We use data and insights to create products consumers really want—helping us sell more greeting cards and drive greater cash and profit.” Product and Creative Director, Rachel Goodman *Hallmark* “Vypr helped us segment the Lord’s audience, test how our brand resonated and the results gave us the confidence to pitch and ultimately win.” Chief Operating Officer, Lauren Carrol *Brewdog* ## Ready to lead your category with confidence? Discover how Vypr helps Category Teams move faster, align stakeholders, and deliver category growth backed by real consumer evidence. [Book a Demo](/content/book-a-demo/index.html)