## Book a Demo Discover the power of the Vypr product intelligence platform with a quick 20 minute demo. ## Vypr Intelligence Platform Login to your Vypr dashboard and start generating difference-making insights. # Who can use Vypr? Vypr’s fast, cost-effective consumer insight allows your product development teams to make the right decisions at the right time. [Try Vypr free](/content/free-steer/index.html) [Discover more](/content/solutions/teams/#/index.html) ## Product intelligence platform for your team When it comes to product intelligence platforms, Vypr is an industry leader. Our self-serve platform, [Vypr Predict](/content/predict/index.html), can be used by all teams, including category, commercial, innovation, insights, marketing and product. You can use it to gain an in-depth understanding of your target consumer at every level. Having access to quick and reliable data is crucial to ensure product success. Vypr enables you to adopt an [agile methodology](/content/agile-innovation/index.html), which involves testing each aspect of your product at every stage of the development process. Your brand can analyse and [leverage this consumer feedback](/content/solutions/brand-tracking/index.html) to create better products faster and reflect what your customers are looking for. ## What teams can use Vypr? Great product decisions don’t happen in isolation. Vypr is built for every team involved in bringing products to market, giving everyone access to the same fast, reliable consumer insight. ### Category teams Vypr’s consumer intelligence data gives you access to robust insights, enabling you to be the authority in your category. This includes deciding on the right range and price using qualitative and quantitative data and price elasticity testing — all made simple with Vypr. [How category teams use Vypr](/content/solutions/teams/category/index.html) * * * ### Commercial teams Vypr enables you to create compelling stories informed by your target audience. Our customer insight platform provides you with quick insights into what your consumers really want and need. This helps you collect robust data to present to stakeholders and ultimately win more customers. [How commercial teams use Vypr](/content/solutions/teams/commercial/index.html) * * * ### Innovation teams Innovation teams face constant pressure to deliver products that lead the market, while balancing creative ambition with commercial reality. Vypr gives you direct access to consumer validation at every stage of the [development process](/content/new-product-development-process/index.html), from early ideation and [concept testing](/content/new-product-concept-testing/index.html) through to pre-launch optimisation. Working up to 60% faster than traditional research methods, Vypr means bold ideas get to market quicker, backed by real consumer evidence rather than internal assumptions. [How innovation teams use Vypr](/content/solutions/teams/innovation/index.html) * * * ### Insight teams Vypr’s consumer intelligence solution provides you with robust [consumer insight](/content/what-are-consumer-insights-why-are-they-important/index.html), so your company can unlock business growth. Through our app, we blend monadic and comparative approaches to gather essential qualitative and quantitative customer data. All members of our proprietary panel undergo consumer profiling to ensure [data reliability](/content/vysafe/index.html). [How Vypr powers insights teams](/content/solutions/teams/insight/index.html) * * * ### Marketing teams You are the storytellers of your brand, which is why it’s important to understand what consumers are really looking for when planning your marketing efforts. Our platform helps you get direct customer feedback reports from your [target segment](/content/advanced-segmentation/index.html). This allows marketers to craft campaigns that truly echo the needs and sentiments of their consumers. [How marketing teams use Vypr](/content/solutions/teams/marketing/index.html) * * * ### Product teams Vypr gives you the relevant data you need to launch the best products for your customers. Thoughtful data management will allow you to learn, build and adjust to ensure product success and a positive customer experience. [How product teams use Vypr](/content/solutions/teams/product/index.html) ## Why is consumer intelligence important for product development? Our customer intelligence platform offers teams the actionable insights and real customer feedback they need to make evidence-based and data-driven decisions. These decisions help simplify the customer journey, increase customer satisfaction, and improve customer loyalty and retention. Vypr’s product insights platform gives you and your team access to the fastest and most robust customer intelligence and data to help you stay informed and prepared in fast-changing markets. **To what extent does a brand’s social media presence create an emotional connection with its customers?** A significant impact 0% A moderate impact 0% Little to no impact 0% don’t know 0% Sent to a Nationally representative sample **Do you buy own-label products when shopping in-store or online?** I only buy own-label products 0% I only buy some own-label products and prefer them to brands 0% I sometimes buy some own-label but prefer branded products 0% I only buy branded products 0% Sent to a Nationally representative sample Our customer insights can benefit businesses in all industries: - Consumer packaged goods (CPG) - Fast-moving consumer goods (FMCG) - Retail - Beauty and cosmetics - Financial services - [Leisure and tourism](/content/tourism-market-research/index.html) **Vypr’s product development platform gives teams accurate insights fast so they can always stay one step ahead of future market changes.** [Find out more about our platform](/content/predict/index.html) ## Frequently asked questions [Which teams can use Vypr’s consumer intelligence platform?](/content/solutions/teams/#/index.html) Vypr is designed for all product development teams including category teams, commercial teams, innovation teams, insight teams, marketing teams, and product teams. Each team can access the same fast, reliable consumer insight to make data-driven decisions. [How fast does Vypr deliver consumer insights compared to traditional methods?](/content/solutions/teams/#/index.html) According to Vypr’s internal studies, our platform works up to 60% faster than traditional research methods, enabling teams to gather consumer validation at every stage of the development process from early ideation through to pre-launch optimization. [What industries benefit from Vypr’s consumer intelligence platform?](/content/solutions/teams/#/index.html) Vypr benefits businesses across multiple industries including Consumer Packaged Goods (CPG), Fast-Moving Consumer Goods (FMCG), Retail, Beauty and Cosmetics, Financial Services, and Leisure and Tourism sectors. [What makes Vypr’s consumer data reliable?](/content/solutions/teams/#/index.html) All members of Vypr’s proprietary panel undergo consumer profiling to ensure data reliability. The platform blends monadic and comparative approaches to gather essential qualitative and quantitative customer data with robust validation processes. [How does Vypr support agile product development methodology?](/content/solutions/teams/#/index.html) Vypr enables teams to adopt an agile methodology by testing each aspect of products at every stage of the development process. Teams can analyze and leverage consumer feedback to create better products faster that reflect what customers are looking for. ## Customer profiling made simple Vypr is the world’s leading product intelligence platform that enables businesses to understand changing consumer behaviour through fast, affordable consumer insight. We combine [expert support](/content/expert-support/index.html) and [behavioural data](/content/science/index.html) with the latest technologies to power faster and more precise decision-making. **Gain a better understanding of what your consumers need before they need it with Vypr’s consumer intelligence platform for your team.** [Book a demo](/content/book-a-demo/index.html)