## Book a Demo Discover the power of the Vypr product intelligence platform with a quick 20 minute demo. ## Vypr Intelligence Platform Login to your Vypr dashboard and start generating difference-making insights. # Product Intelligence Built for Innovation Teams The insights you need to create products that lead, not follow [Book A Demo](/content/book-a-demo/index.html) [Discover more](/content/solutions/teams/innovation/#/index.html) **Trusted by brands making smarter product decisions** ## Built for the teams that shape the future From unlocking new growth opportunities and need-states to defining the latest flavours, formats and functions, your work as an Innovation team shapes the future. That’s where Vypr comes in. Whether you’re in the ideation stage, [validating early concepts](/content/new-product-concept-testing/index.html), optimising formulations, or stress-testing products before launch or brand stretch, we provide the rigorous insights you need to move forward with confidence. Vypr gives you the clarity and confidence to make bold decisions, so you can focus on what matters: creating products that win. ## What challenges do Innovation Teams face? Delivering a product that truly leads the market is no easy task. You’re navigating shifting consumer preferences, tight timelines, and the pressure to balance creative ambition with commercial reality. Getting it right requires more than intuition; it requires insight. ### Products that flop High failure rate of [new products](/content/the-importance-of-new-product-development/index.html), with high potential for embarrassment ### Missing the moment Unable to capitalise on social and cultural trends due to speed of market ### Backing bold ideas Recommendations and advice viewed as risky without solid evidence ### Vision vs. reality Balancing creativity and vision with cost, time and resource * * * Innovation teams use Vypr to improve product performance, test out new ideas and de-risk every critical decision. Our self-serve product intelligence platform, [Predict](/content/predict/index.html), produces reliable and robust [consumer insights](/content/what-are-consumer-insights-why-are-they-important/index.html) in hours, not days. Vypr doesn’t replace your expertise; it strengthens and accelerates it. [Book a Demo](/content/book-a-demo/index.html) ## Why use Vypr? Strong product innovation directly shapes how your brand grows, competes, and stays relevant. Working up to 60% faster than traditional research methods, Vypr offers a quicker path to market with consumer validation at every stage. Innovation shouldn’t be risky. With Vypr, it’s informed. ### Shape your range Define new product attributes, including flavours, formats and functions. Test multiple variants quickly to understand what resonates with your target audience. Build a portfolio that’s driven by consumer preference, not internal assumptions. [Book a Demo](/content/book-a-demo/index.html) * * * ### Set clear guardrails Identify and establish guardrails for ideation and reformulation processes. Know which attributes are non-negotiable and where you have room to innovate. Make faster, smarter decisions by understanding the boundaries consumers expect. [Book a Demo](/content/book-a-demo/index.html) * * * ### Uncover new opportunities Identify emerging occasions and need-state opportunities. Spot [gaps in the market](/content/how-to-find-gaps-in-the-market/index.html) and validate new territories with confidence. Turn cultural shifts into commercial advantage. [Book a Demo](/content/book-a-demo/index.html) * * * ### Learn and improve Conduct post-launch reviews to optimise in-market performance. Understand what’s working, what’s not, and why, then iterate with precision. Transform every launch into intelligence that shapes your next success. [Book a Demo](/content/book-a-demo/index.html) ## What makes Vypr different? Vypr is built to reflect real-world decision-making and scale across teams: ### Insight at speed Rapid consumer validation across the full innovation journey ### Reach the right people Precision targeting to reach the right shoppers, users, or decision-makers ### Real-world decision making [Behavioural science-led](/content/science/index.html) methodologies designed to reflect real-world choice ### Capabilities that scale Advanced capabilities, including [Brand Tracking](/content/solutions/brand-tracking/index.html), [TURF](/content/solutions/turf-analysis/index.html), [MaxDiff](/content/solutions/maxdiff/index.html), [Conjoint](/content/solutions/conjoint-analysis/index.html), pricing frameworks and campaign evaluation ### Alignment made simple Evidence that’s easy to share internally, aligning teams around one version of the truth ### Built for every team One connected ecosystem that supports [insight](/content/solutions/teams/insight/index.html), [NPD](/content/solutions/new-product-development/index.html), [marketing](/content/solutions/teams/marketing/index.html), [category](/content/solutions/teams/category/index.html) and [commercial teams](/content/solutions/teams/commercial/index.html) * * * The result? Faster decisions, stronger recommendations, and greater commercial impact. [Book a Demo](/content/book-a-demo/index.html) ## How Innovation Teams use Vypr “Vypr helped us understand our consumers, test our ideas with confidence, and remove ambiguity from our decision-making. It’s changed how we innovate and go to market.” Head of Marketing, Hannah Hurling Mitsubishi Pencil “Vypr gives us the confidence that every product we take to market has real consumer backing — it’s taken the guesswork out of innovation.” Head of Brand & Marketing, Josh Boydell-Smith Bells of Lazonby “Vypr moved us from gut feel to customer-validated decisions – sharpening our story and giving us the confidence to relaunch Cactus Jack’s with impact.” Managing Director, Nick England Fortitude Drinks “The platform provides a unique edge when presenting to customers and enables agile decision-making when launching exciting innovations. Vypr’s value to the company is truly invaluable.” Brand Strategy Manager, The Flava People “Vypr helped us segment the Lord’s audience, test how our brand resonated and the results gave us the confidence to pitch and ultimately win.” Chief Operating Officer, Lauren Carrol Brewdog ## Ready to innovate with confidence, not guesswork? Discover how Vypr helps Innovation Teams validate concepts, de-risk decisions, and launch products backed by real consumer insight. [Book a Demo](/content/book-a-demo/index.html)