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Product Intelligence Built for Commercial Teams
Turn consumer insight into confident commercial decisions
Trusted by brands making smarter product decisions
Built for teams that deliver high impact
Commercial teams operate under constant pressure to deliver growth while managing risk. Every pricing, range, or investment decision can have major downstream consequences, and without credible consumer evidence, discussions quickly become subjective.
Vypr gives commercial teams actionable, robust insight at speed, so you can make smarter decisions, strengthen retailer conversations, and move with confidence, even in fast-moving markets.
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What challenges do commercial teams face?
In competitive markets, commercial teams must act fast while ensuring decisions are evidence-based. From justifying investments to proving incrementality, the right insight can make the difference between a missed opportunity and a market win.
Justify investments
Justifying range changes, pricing decisions and investment asks
Maximise sales impact
Proving incrementality rather than cannibalisation
Answer quickly
Responding quickly to retailer questions without robust evidence to hand
Act under pressure
Making decisions under time pressure with partial data
Instead of commissioning bespoke research, commercial teams can use Vypr’s self-serve product intelligence platform, Predict, to respond to both internal and retailer questions with robust evidence that’s easy to share and impossible to ignore.
Why use Vypr?
By delivering insights up to 60% faster, Vypr helps commercial teams stay ahead of fast-moving market dynamics and competitors alike.
Get access to shareable, robust consumer evidence that strengthens every commercial conversation.
Validate ranges
Validate range extensions and delist risks with real consumer demand. Vypr lets you test potential range changes quickly, showing which SKUs are most likely to succeed in-market. Make confident decisions about additions or removals without relying on guesswork.
Grow penetration
Identify opportunities to grow category penetration and wallet share. Understand where your brand can expand and capture more of the consumer’s spend. Vypr provides evidence to prioritise initiatives that deliver real commercial impact.
Test pricing
Test pricing structures and willingness to pay. Evaluate multiple pricing scenarios to see how consumers respond before committing to changes. Reduce the risk of lost revenue or margin erosion with data-driven pricing insights.
Drive incrementality
Demonstrate how proposed changes drive incrementality, not substitution. Measure the real lift your initiatives create rather than just shifting existing sales. Vypr ensures you can justify decisions with clear evidence of incremental growth.
Respond rapidly
Respond to retailer requests quickly without commissioning bespoke research. Get fast, actionable insights whenever you need them, so you can answer retailer questions with confidence. No more delays from lengthy research cycles, keep conversations evidence-driven and persuasive.
What makes Vypr different?
Vypr is built to reflect real-world decision-making and scale across teams:
Insight at speed
Rapid consumer validation across the full innovation journey
Reach the right people
Precision targeting to reach the right shoppers, users, or decision-makers
Real-world decision making
Behavioural science-led methodologies designed to reflect real-world choice
Capabilities that scale
Advanced capabilities , including Brand Tracking, TURF, MaxDiff, Conjoint, pricing frameworks and campaign evaluation
Alignment made simple
Evidence that’s easy to share internally, aligning teams around one version of the truth
Built for every team
One connected ecosystem that supports insight, NPD, marketing, category and commercial teams
The result? Faster decisions, stronger recommendations, and greater commercial impact.
How Commercial Teams use Vypr
“Vypr has completely changed the way that our business functions, with consumer insight now playing an integral role in our brand strategy and transforming our approach to retailer negotiations.”
Senior Marketing Manager , Amy Bellchambers
RE:Nourish
“Vypr helped us segment the Lord’s audience, test how our brand resonated and the results gave us the confidence to pitch and ultimately win.”
Chief Operating Officer , Lauren Carrol
Brewdog
“We don’t have to keep assuming things now because we can test via Vypr quickly. It’s really cost effective – we can get an answer that’s based in real numbers, from hundreds of people, within minute”
Category Marketing Manager , Adam Tidbury
FrieslandCampina
“We’re delighted to say that as a result of this research, Harvest Snaps is listed in Sainsbury’s, Waitrose, and Ocado, and it’s due to be listed in two more major retailers this year.”
Head of Category , Helen Robertshaw
Calbee
“We use data and insights to create products consumers really want—helping us sell more greeting cards and drive greater cash and profit.”
Product and Creative Director , Rachel Goodman
Hallmark
Ready to deliver insight that drives action?
Discover how Vypr helps Commercial Teams act faster, prove business impact, and align stakeholders around evidence, not guesswork.