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Product Intelligence Built for Marketing Teams

Turn consumer insight into marketing campaigns that perform.

Trusted by brands making smarter product decisions

Built for high-performing Marketing Teams

Marketing teams operate under constant pressure to deliver campaigns that resonate, drive demand, and show ROI.

With tight timelines and multiple stakeholders, it’s easy for decisions to rely on intuition rather than evidence.

Vypr provides marketing teams with fast, robust consumer insight, helping you optimise messaging, creative, and spend.

So, campaigns land with impact while staying agile.

What challenges do Marketing Teams face?

Marketers must prove that campaigns will resonate and perform, often under tight deadlines and with sceptical stakeholders. Without reliable insight, decisions can be delayed or based on opinion, putting ROI at risk.

Prove message impact

Difficulty proving which messages, claims or creative assets truly resonate.

Convincing stakeholders

Stakeholder scepticism around subjective decisions.

Limited testing time

Limited time to test before campaigns go live.

Balancing spend and results

Pressure to optimise spend and performance.

Instead of commissioning bespoke research, marketing teams can use Vypr’s self-serve product intelligence platform, Predict, to validate campaign ideas, test messaging, and prove creative decisions with robust evidence that strengthens briefs and wins stakeholder buy-in.

Why use Vypr?

With Vypr, teams can use our self-serve product intelligence platform for fast, behavioural science-led consumer insight, and draw on expert research support when projects are more complex.

Test messaging, fast

Validate claims, benefits and propositions before launch. Gain fast, robust insight into which messages resonate most with your target audience, so campaigns start with confidence.

Refine campaigns

Optimise packaging, messaging and creative direction. Use real consumer feedback to adjust campaigns before they go live, improving effectiveness and reducing wasted spend.

Reveal consumer drivers

Understand emotional and rational drivers of choice. Learn what motivates your audience and make data-driven decisions that influence both perception and purchase behaviour.

Track performance

Track brand performance and campaign impact over time. Monitor results continuously to identify opportunities for improvement and demonstrate ROI to stakeholders.

Align teams

Align agencies and internal teams around one source of evidence. Share insights easily to ensure everyone, from internal stakeholders to external partners, is making decisions based on the same data.

What makes Vypr different?

Vypr is built to reflect real-world decision-making and scale across teams:

Insight at speed

Rapid consumer validation across the full innovation journey.

Reach the right people

Precision targeting to reach the right shoppers, users, or decision-makers.

Real-world decision making

Behavioural science-led methodologies designed to reflect real-world choice.

Capabilities that scale

Advanced capabilities, including Brand Tracking, TURF, MaxDiff, Conjoint, pricing frameworks and campaign evaluation.

Alignment made simple

Evidence that’s easy to share internally, aligning teams around one version of the truth.

Built for every team

One connected ecosystem that supports insight, NPD, marketing, category and commercial teams

The result? Quicker decisions, better recommendations, and stronger commercial impact.

How Marketing Teams use Vypr

“Vypr’s been a real help when we go into the meetings with some of the UK’s biggest retailers, we can prove to the buyer that the design works.”

Head of Marketing, Peter Lancaster

Burgess Pet Care

“Vypr helped us understand our consumers, test our ideas with confidence, and remove ambiguity from our decision-making. It’s changed how we innovate and go to market.”

Head of Marketing, Hannah Hurling

Mitsubishi Pencil

“Vypr gives us the confidence that every product we take to market has real consumer backing — it’s taken the guesswork out of innovation.”

Head of Brand & Marketing, Josh Boydell-Smith

Bells of Lazonby

“ We use data and insights to create products consumers really want—helping us sell more greeting cards and drive greater cash and profit.”

Product and Creative Director, Rachel Goodman

Hallmark

“Vypr helped us segment the Lord’s audience, test how our brand resonated and the results gave us the confidence to pitch and ultimately win.”

Chief Operating Officer, Lauren Carrol

Brewdog

Ready to drive campaigns with evidence?

Discover how Vypr helps Marketing Teams test campaigns faster, optimise messaging with confidence, and align stakeholders around evidence, not opinion.