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Vypr Intelligence Platform

Product Intelligence Built for Product Teams

Turn consumer insight into confident product choices.

Trusted by brands making smarter product decisions

Built for teams who need to move fast

Working in a product team, you’re rarely short on ideas, but making confident decisions at speed can be tricky. Accountable for shaping product roadmaps, defining features and benefits, managing trade-offs, and ultimately ensuring products succeed in market, your credibility relies on making the right calls under pressure, often with incomplete information.

Vypr helps you cut through uncertainty and move forward with confidence.

Whether you’re prioritising your backlog, evaluating new opportunities, or making critical go-to-market decisions, you get the insights and clarity you need to make sound judgments quickly; even when you don’t have all the answers.

What challenges do product teams face?

In many organisations, traditional research is too slow, too expensive, or too rigid to support iterative product development. By the time insight arrives, the decision has already been made.

Product teams face mounting pressure to move fast while getting it right. Without the right tools, speed often comes at the cost of confidence.

Costly early mistakes

High NPD failure rates, where poor early decisions compound downstream risk.

Speed vs validation

Pressure to validate concepts quickly without stalling momentum.

Proving your choices

Difficulty proving why one feature, format or claim should win over another.

Creative constraints

Balancing creativity with commercial, operational and cost constraints.

Instead of waiting for bespoke research, product teams can use Vypr’s self-serve product intelligence platform, Predict, to answer critical development questions with robust evidence that builds stakeholder confidence and accelerates decision-making.

Why use Vypr?

Vypr gives product teams the insight they need to make faster, smarter decisions. From testing early ideas to optimising variants and de-risking innovation, you get clarity that won’t slow you down.

Speed without compromise

Test early-stage ideas, concepts and propositions in hours, not weeks.

Clarify demand drivers

Understand which features, benefits and claims drive choice.

Optimise product variants

Compare product variants to optimise recipes, formats or pack structures.

De-risk innovation

Establish clear guardrails for innovation before committing resources.

What makes Vypr different?

Vypr is built to reflect real-world decision-making and scale across teams:

Insight at speed

Rapid consumer validation across the full innovation journey.

Reach the right people

Precision targeting to reach the right shoppers, users, or decision-makers.

Real-world decision making

Behavioural science-led methodologies designed to reflect real-world choice.

Capabilities that scale

Advanced capabilities, including Brand Tracking, TURF, MaxDiff, Conjoint, pricing frameworks and campaign evaluation.

Alignment made simple

Evidence that’s easy to share internally, aligning teams around one version of the truth.

Built for every team

One connected ecosystem that supports insight, NPD, marketing, category and commercial teams

The result? Quicker decisions, better recommendations, and stronger commercial impact.

How Product Teams use Vypr

“Vypr moved us from gut feel to customer-validated decisions – sharpening our story and giving us the confidence to relaunch Cactus Jack’s with impact.” Managing Director , Nick England Fortitude Drinks

“We used Vypr to research alternative product names for a pasty that wasn’t selling as well as expected or resonating with customers.” Marketing Manager , Carrs Pasties

“We got this product to the #2 best selling product within our range… it’s the same product as before, just with a completely new design, new brand and we just got it right with Vypr.” Head of Marketing , Miguel Rosch Moguntia

“We use data and insights to create products consumers really want—helping us sell more greeting cards and drive greater cash and profit.” Product and Creative Director , Rachel Goodman Hallmark

“Vypr has helped us move fast with confidence, knowing that both our product and our messaging are consumer driven.” NPD Manager , Rachel Stonehouse Wildfarmed

Ready to deliver insight that drives action?

Discover how Vypr helps Product Teams test ideas faster, make decisions with confidence, and align stakeholders around evidence, not guesswork.