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Video Steers: Turning Emotion into Insight
Elevate your product development strategy with cost-effective video insights that bring consumer feedback to life.
Trusted by brands making smarter product decisions
What are Video Steers?
Video Steers capture genuine reactions and real-time feedback, giving you a deeper understanding of consumer behaviour and the reasoning behind their choices.
Capture qualitative feedback through 60-second videos that reveal why consumers think and act the way they do.
Video Steers are ideal for usage and attitude immersion, concept testing, packaging reactions, first impressions and customer experience audits, helping bring insight to life and drive internal engagement across your organisation.
Who can use Video Steers?
Video Steers make it easy to enrich your decision-making with clear, in-the-moment video feedback from your target audience.
They give every team, from product and marketing to brand and innovation, access to deeper insight, richer context, and the emotion behind consumer choices.
How it works
- Quick, mobile-friendly video steers: consumers record 60-second video answers in their own words and setting
- Moderated responses you can download as transcripts: All video responses are moderated to ensure they meet our data quality standards, and once checked, you can export transcripts, so you can share these insights widely
- Vypr’s Predict platform uses video steers to capture more than text: see tone, environment, behaviour and the context behind the choices
- You can combine this rich qualitative footage with quantitative data to uncover why consumers think and act the way they do with Vypr’s all-in-one, easy-to-use self-serve product intelligence platform
Why Video Steers Matter
Video Steers help you see beyond the numbers by bringing human insight, emotion, and meaning to your data
Get in-the-moment reactions to your products and see what consumers think with no filtering
Use Video Steers to transform raw insight into powerful consumer stories that strengthen your narrative when presenting to buyers
Understand the authentic words and phrases consumers use so you can build clearer, more compelling product stories
Hear consumers in their own voice and setting, boosting the reliability and authenticity of your feedback
Gain a competitive edge when you’re presenting to buyers or retailers. Nothing’s more convincing than real consumer feedback. With Video Steer, you can bring those voices into the room: authentic, unfiltered reactions that prove demand, strengthen your story, and help secure buy-in
When to use Video Steers
Video Steers are the perfect addition when you need deeper context, emotional clarity, and real-world understanding behind consumer decisions.
Capture first-impression reactions
See people’s unfiltered and unscripted responses in the first few seconds
Validate concepts with emotional depth
Understand not just what consumers think, but why, as they talk through ideas in their own words and environments
Explore packaging clarity and on-shelf behaviour
Watch consumers interact with a design, explain confusion points, or react to changes in messaging
Ask consumers to show you something
Get consumers to take you inside their house and get a variety of visual insights, helping you to understand consumer preferences, storage methods and usage patterns
Strengthen customer experience audits
Let users walk you through frustrations, delight moments or friction points as they encounter them
Hear what customers are noticing in real time, helping you identify early trends long before they become mainstream
Video Steers make analysis simple
Analysing the video steers results is effortless in our self-serve product intelligence platform, Vypr Predict. Get clear, structured results that are simple to explore and share. With built-in moderation, transcripts, and powerful filters, you can uncover meaningful insights in minutes, not hours.
Video Steer results provide richer and deeper qualitative analysis, adding another layer of consumer understanding that brings real emotion, context, and reasoning to your insights. Once steers are moderated, they appear instantly in your responses tab, ready for review.
Combined filtering allows you to compare how different demographic groups respond, layer both public and private attributes, to drill into specific audiences, such as 18–24-year-old males.
To support wider sharing and collaboration, transcripts can be exported at any time, making it easy to spread insight across your organisation.
As every steer includes a short, authentic video, you can bring findings to life with your team, giving stakeholders a clear window into real consumer behaviour.
What Video Steers can offer you
When you bring video steers into your research, you’re not just getting answers; you’re getting context, tone, and authenticity.
See emotion, not just data
Instead of text-only answers, video reveals tone, facial cues and environment, helping you understand why someone chooses what they choose
Bridge insight and action
Seeing real people speaking about your brand or product fosters empathy and alignment across stakeholders, from marketing to innovation
Speed and simplicity
With quick 60-second videos, automated moderation and post-filterings, you spend less time wrangling data and more time acting on insight
Stronger buy-in, stronger decisions
When internal teams, suppliers or retailers can see actual consumers participants, you build confidence in your findings and accelerate decision-making
Reduce the cost of missteps
Catch potential product or messaging issues before they hit the market, saving costs on rework or failed launches
Improve customer retention and loyalty
Gain insight into consumer needs and preferences that drive loyalty, repeat purchase, and long-term value
Frequently asked questions
Video Steers are 60-second consumer reaction videos that capture genuine emotions and real-time feedback, giving deeper understanding of consumer behaviour and reasoning behind choices.
Consumers record quick 60-second video answers using mobile devices in their own environment. All responses are moderated for quality and can be exported as transcripts for wider sharing.
When should I use Video Steers?
Use Video Steers for first-impression reactions, concept validation, packaging clarity testing, customer experience audits, and capturing emerging trends with emotional depth.
What makes Video Steers different from surveys?
Unlike text surveys, Video Steers reveal tone, facial expressions, body language, and environmental context, providing authentic emotional insights that explain the ‘why’ behind consumer choices.
How many community members does Vypr have?
Vypr has over 75,000 vetted community members who use the Vypr app to receive and respond to steers, ensuring high-quality, reliable feedback.
Get reliable consumer insight videos with Vypr
Vypr is the world’s leading product intelligence platform, enabling companies to rapidly understand changing consumer behaviour through fast, cost-effective consumer insight.
We offer a proprietary panel of over 75,000 vetted community members who use the Vypr app to receive and respond to steers. So, whenever you publish a steer, you’ll receive valuable, high-quality feedback in real-time, allowing you to make better product and marketing decisions faster.
Video Steers are an easy and affordable way to gather insight that powers product success. Ready to add video to your process? Try a free Video Steer today.